Zrew is an initiative that Zillionaire launched to protect the great Indian bustard (ardeotis nigriceps), an endangered bird species of the Rajasthan subcontinent. This bird was formerly widespread in western India and eastern Pakistan. Being a delicacy in Pakistan, the number of birds has declined over the years due to rampant hunting, with only around a 100 birds left in the wild. In collaboration with Dr. Sumit Dookia, a wildlife biologist, Zillionaire has designed and listed a collectible piece resembling the Indian bustard on Zillionaire’s website. All profits from the sale of these pieces are donated towards conservation efforts. Zillionaire continues to help raise awareness about this issue.